Intercultural and International Business Communication: Theory, Research, and Teaching Juan Carlos Palmer-Silveira

ISBN: 9783039116805

Published: June 16th 2008

Paperback

343 pages


Description

Intercultural and International Business Communication: Theory, Research, and Teaching  by  Juan Carlos Palmer-Silveira

Intercultural and International Business Communication: Theory, Research, and Teaching by Juan Carlos Palmer-Silveira
June 16th 2008 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 343 pages | ISBN: 9783039116805 | 4.41 Mb

This volume originates from the editors interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international levelMoreThis volume originates from the editors interest in one of the most relevant fields of research these days: Intercultural and International Business Communication.

The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process.

The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.



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